The PM Reader

Getting on the Shelf—and Staying There

Learn from a diverse panel of local experts on what to do—and what not to do—when selling wholesale.

Sales & MarketingChris CantinoMay 14, 2019Wholesale

The Ad Game: Blowing Up Your Social

Developing a marketing funnel that generates leads, and turns them into sales.

Sales & MarketingChris CantinoMay 13, 2019Digital Marketing, Social Media

Click. Click. Click.

Email marketing that goes beyond the subject line and compels enagement by understanding your customer journey.

Sales & MarketingChris CantinoMay 12, 2019Digital Marketing, Email Marketing

DIY PR

Savvy PR hacks on a budget. Refine your story, and get others to shout it from the rooftops.

Sales & MarketingChris CantinoMay 11, 2019PR

Crack the Retail Code With These Wholesale Geniuses

Learn what wholesale buyers are looking for—and what they’re not.

Sales & MarketingChris CantinoMay 10, 2019Wholesale

Finding That Perfect Fit

The power of purpose and aligning brand values with your product mission.

CommunityChris CantinoMay 9, 2019Inspiration, Purpose

Killing it on Instagram Stories—and Having Fun While Doing It

Put your brand’s personality on full display, and watch the customer engagement come rolling in.

Social MediaChris CantinoMay 8, 2019Digital Marketing, Instagram

From Kitchen to Acquisition: Scaling Schmidt's Naturals

Scaling from batch sizes of 50 to 50,000. No problem, right?

Entrepreneur TalksChris CantinoMay 7, 2019Scaling Up, Jaime Schmidt

Why We Should Keep Portland Weird

The purpose behind weirdness, from Portland’s very own Unipiper.

Entrepreneur TalksChris CantinoMay 6, 2019Unipiper, Weirdness

An Evening With the League of Women Designers

Exploring the intersection of design, product, and marketing.

Community, DesignChris CantinoMay 5, 2019Inspiration, Design

Why This Trendy Outdoor Startup Chose Portland Over San Francisco

Rumpl thinks Portland “gets it.” And they know a thing or two about how to target customers.

Sales & MarketingChris CantinoMay 4, 2019Digital Marketing, Retail Strategy

How Saying Yes Pays Off

The founder of Resource Revival on the power of positive thinking and saying yes.

MotivationChris CantinoMay 3, 2019Positive Thinking

It's Called Social Media for a Reason

Spoiler: when it comes to influencer marketing, relationships are everything.

Sales & Marketing, Social MediaChris CantinoMay 2, 2019Social Media, Instagram, Influencers

Portland Shave Co. Is Taking on the Barbershop

Talk about a close shave.

BrandsChris CantinoMay 1, 2019Entrepreneurship, Brands, Shaving

Portland Design Power Couple Reflects on 35 Years of Local Maker Culture

Portland hasn’t changed one bit. Nope! ;)

Brands, ArtistsChris CantinoApril 29, 2019Entrepreneurship, Brands, Design

The Art(isan) of Noise

Ear Trumpet Labs alchemizes unusual materials into microphones so beautiful, you might sooner frame them than sing into them.

BrandsChris CantinoApril 28, 2019Entrepreneurship, Brands, Microphones

Oops, I started a Business

“I’m just going to make some things and see what happens.”

BrandsChris CantinoApril 27, 2019Entrepreneurship, Brands, Apparel

Not Lost in the Sauce

Tory Campbell of Felton & Mary’s BBQ takes failure head on.

BrandsChris CantinoApril 26, 2019Entrepreneurship, Brands, BBQ

When You Know, You Know

“My own voice came out.” In conversation with Minnie & George founder Lori Caldwell.

BrandsChris CantinoApril 25, 2019Entrepreneurship, Brands, Leather Goods

The Leatherman of Device Holders: Meet the Gerp

The innovative, experimental tech accessory brand launched thanks to crowdfunding.

BrandsChris CantinoApril 24, 2019Entrepreneurship, Brands, Device Holders

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