WOOLLY was founded in 2017 by two designers who share high standards for quality and simplicity. Jake Fromer, formerly with Nike apparel innovation, and Jeff Heil, a freelance user experience designer, first met in product design school at University of Oregon. Four years later, they took an idea for a better wallet to their basement in Northeast Portland where they developed the unique production process and do-more-with-less philosophy they would use to build their brand.