Founded in Portland, Resource Revival crafts a line of durable products made from recycled bike parts. After 20+ years in business, they share why saying yes has paid off for them. 

Custom finisher medals for bicycle rides and races are a big part of our business but they didn’t used to be (our medals kick butt, but that’s not what this post is about). As obvious as it seems now, it never occurred to us to make medals. We did make keychains though, and one day a customer called and asked if we could put ribbon on our keychain. Our response: “yes, we can do that for you.” And we did. Since then, we’ve shipped tens of thousands of finisher medals to hundreds of customers and they’ve been worn by tens of thousands of deserving bike riders.

“Yes, we can do that for you” is a great business strategy. There’s even neuroscience research on the positive impact of yes on the brain. When you say yes, you are accepting a bid for connection, you are continuing a conversation, you are opening a door. There are so many benefits to being in the yes mindset, especially when it relates to customer service. You can do 9 out of 10 things right on an order and the one thing the customer wasn’t satisfied with can result in a poor review or non-referral or reorder.

At Resource Revival, saying yes is our goal, but there are limits. It is really important for organizations to define those limits and communicate them to customer service and sales staff. We can add ribbon to a keychain, but can we do that for less than the cost of the keychain? No. Can we do it in less than a week? Yes, with a rush charge. Can we get 100 medals with 100 different custom engravings? No. Ten? Yes, for a fee. Can we get a dozen different ribbon colors? Yes!

Usually, I find that when we have to say no, that’s the answer most people would have guessed. Those questions are typically from someone naive or unreasonable. Can you get me a custom, rush order at a discount? No. Can you ship to five different addresses without charging any shipping charges? No. Can I get just one of something that you have listed with a 50 unit minimum for the 50 unit price? Fill in the blank.

Thankfully, our customers are great and almost all a joy to work with. My hope is that by (mostly) saying yes, we’ve earned the same feeling from them.

oregon maker business

Written by Graham Bergh, Founder & Owner

www.ResourceRevival.com

Portland Made Branding

More and more consumers are valuing independently made, locally sourced goods. Let customers know you are Portland Made by branding your website and product packaging.

 

Portland brands

GROWTH MEMBERSHIP

Designed for more established businesses who want their products seen and their story told, our Growth Membership offers the greatest online exposure, including products, related content, and links directing consumers back to your website. Showcase your products in our online Shop, include your photo in our Featured Maker Gallery, and add your logo to our Brand Gallery. Your Featured Bio tells your story, has a slider of your brand images, and highlights any related blog posts and products you may have on PortlandMade.com. Share your news, events, and product releases in our blog, newsletter and social media channels.

STARTUP MEMBERSHIP

Our Startup Membership includes a one on one session to check in about your business and get some free feedback to remove obstacles and/or develop your business. It includes your logo in our Brand Gallery, as well as your brand’s Bio Page, where others can see a brief overview of your business, and a link to your website, Etsy shop or Instagram account. Looking to show off your products or for added services? See our Growth Membership, and/or optional add-on services.

IDEA MEMBERSHIP

It all starts with an idea. This stage of membership is designed for those who have an inkling for what they want to do, but may be hazy on the details. Maybe you want to connect with other makers, or you need product photos or a business consultation to help get you to the next level.

Brand Bio

When visitors click on your logo in the Brand Gallery they are taken to your Brand Bio page. This page includes your logo, a product photo, brand story, and link back to your website or shop page.

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Maker Meetup

This monthly, one-of-a kind networking event is FREE for members; $15 for non-members. Crafted to be the most useful hour and half a maker can spend on their business each month, this event aims to: expose makers to new workshops, connect makers with each other, and learn from experts.

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Access to Vetted Resources

Connect with talented professional service providers and subcontractors, offering the range of services small businesses need to thrive. Our online Resources page highlights those we recommend and trust.

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Inclusion in Brand Gallery

Add your logo to the collective’s Brand Gallery. Visitors can peruse brands by category, and click to see your Brand Bio page (for Startup tier), or Featured Bio page (Growth tier).

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Featured Brand Bio

For makers looking for greater exposure, your Featured Brand Bio includes your logo, a slider of images, your brand story, and link back to your website or online shop. As well, this featured page showcases products you have in Portland Made’s online Shop and any related Journal posts you may have on our site.

Visitors can navigate to your Featured Bio from the Brand Gallery and, for those with a professional photo included in Featured Makers, from this gallery as well.

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Your News & Events shared in our Blog,
Newsletter, and Social Media

Broadcast your news, product releases, upcoming events, job openings and more, across Portland Made’s website and social media outlets. Share news content with Portland Made’s consumer audience and maker communities.

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Your Products in our online Shop

Showcase your goods in Portland Made’s online Shop. Visitors can see your product/s and description on the Shop page, and are directed to your personal website. Your product detail page is great for added SEO and as well directs visitors to your personal site.

Inclusion in Featured Makers

Add your maker photo to our Featured Makers gallery. The most prominent page in the Discovery menu, this gallery highlights you as a Portland maker, shows your business name when hovering on your photo, and clicks through to your Featured Bio page where visitors can get an in depth look at your business and visit your personal website.

Portland Made membership perks

Complimentary Business Consultation

Meet for a one on one business consultation to assess the health of your business and identify areas for improvement. 

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Preferred Creator Market Vendor

We’ve teamed up with WeWork to produce Creator Market, a semi-annual event hosted in their beautiful westside location. All Growth members can apply first (no application fee), and if you get accepted you vend for free as well.

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Product Detail page

Show off your goods! This page is where consumers can see your goods in more detail. It includes a photo, description, and prominent link to your site where they can buy directly from you.

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