This month’s meetup was hosted by a trio of supporters—Tillamook Station (a fully decked-out creative space in North Portland), WeMake (a local nonprofit dedicated to art and design), and Make & Mary (cannabis-infused lifestyle products for when “you wanna get high and make some stuff”). This event was not only for makers to catch up with others in their community, though: it was also the official relaunch party for Portland Made. Under the guidance of Sarah Toor and Jim Hassert, Portland Made is ramping up support for makers through multiple new initiatives.

artist meetups
portland made art wall
portland maker meetup

After an informal social hour, Hassert laid out the company’s history, present, and future.  Portland Made founder Kelley Roy was in the audience and received a shoutout during the presentation, including a quote from the Maker Manifesto she penned in 2012:

We are makers. We work together as a collective. We are hungry for creative expression. We are determined problem solvers. We are makers and this is our time.

Hassert thanked Roy for her vision and for allowing him to step in to help optimize Portland Made, which he and Toor ultimately purchased in August 2017.

Hassert next detailed a two-pronged approach to provide greater support to the maker community. First, Portland Made’s website has been redesigned to attract consumers, sending them directly to makers’ online stores through a simple click on the main page. Second, Portland Made is building an email list of consumers, allowing another point of contact for creators wanting to elevate their profile. This list is being developed through equal parts brain and brawn: the brain includes a new strategic partnership with MadeHere PDX; the brawn means showing up at local craft fairs to collect email addresses from craft enthusiasts in person.

maker events, portland

But that’s not all Portland Made is doing to help makers out—next, Hassert, a former aspiring English teacher, described the three C’s: Classes, Client Work, and Consulting. First, starting in July, Portland Made will team up with Ciara Pressler at Pregame to present a series of weekly classes on goal setting, accountability, and other topics pertinent to making it as a maker. Second, Portland Made is ramping up client services, offering agency-style marketing support (such as social media management and email marketing) to fit maker budgets of any size. The final C? Portland Made will start offering consulting services, also on a sliding scale, to deliver expert information to makers efficiently, with tight schedules and budgets in mind.

Before closing, Hassert detailed another set of three C’s—the Cascadia Candle Company, which he and Toor acquired last month. In order to better understand the challenges of makers, the team felt it was best to experience those challenges firsthand. They are now pouring candles in their garage and helping build a direct-to-consumer business model right alongside members of the maker community.

After inviting the audience to watch what will be a crazy adventure on his and Toor’s part, Hassert invited Portland’s own Unipiper—himself a maker and a symbol of the independent spirit the community champions— for a surprise performance.

maker events, portland
portland maker events
portland event, makers, unipiper

Interested in any of the new programs Portland Made is rolling out? 

Be sure to click on the links above, and don’t miss next month’s Maker Meetup at The Joinery with Wylie Robinson of Rumpl.

Written by: Katey Trnka
Photography: Sarah Toor

EVENT THANKS / CREDITS
Host: Tillamook Station

Presenter: Jim Hassert
Special Guest: The Unipiper
Audio & Video: Justin Hawkins 

Portland Made Branding

More and more consumers are valuing independently made, locally sourced goods. Let customers know you are Portland Made by branding your website and product packaging.

 

Portland brands

GROWTH MEMBERSHIP

Designed for more established businesses who want their products seen and their story told, our Growth Membership offers the greatest online exposure, including products, related content, and links directing consumers back to your website. Showcase your products in our online Shop, include your photo in our Featured Maker Gallery, and add your logo to our Brand Gallery. Your Featured Bio tells your story, has a slider of your brand images, and highlights any related blog posts and products you may have on PortlandMade.com. Share your news, events, and product releases in our blog, newsletter and social media channels.

STARTUP MEMBERSHIP

Our Startup Membership includes a one on one session to check in about your business and get some free feedback to remove obstacles and/or develop your business. It includes your logo in our Brand Gallery, as well as your brand’s Bio Page, where others can see a brief overview of your business, and a link to your website, Etsy shop or Instagram account. Looking to show off your products or for added services? See our Growth Membership, and/or optional add-on services.

IDEA MEMBERSHIP

It all starts with an idea. This stage of membership is designed for those who have an inkling for what they want to do, but may be hazy on the details. Maybe you want to connect with other makers, or you need product photos or a business consultation to help get you to the next level.

Brand Bio

When visitors click on your logo in the Brand Gallery they are taken to your Brand Bio page. This page includes your logo, a product photo, brand story, and link back to your website or shop page.

Portland maker Membership

Maker Meetup

This monthly, one-of-a kind networking event is FREE for members; $15 for non-members. Crafted to be the most useful hour and half a maker can spend on their business each month, this event aims to: expose makers to new workshops, connect makers with each other, and learn from experts.

portland maker events

 

Access to Vetted Resources

Connect with talented professional service providers and subcontractors, offering the range of services small businesses need to thrive. Our online Resources page highlights those we recommend and trust.

Portland Made service providers and vendors

Inclusion in Brand Gallery

Add your logo to the collective’s Brand Gallery. Visitors can peruse brands by category, and click to see your Brand Bio page (for Startup tier), or Featured Bio page (Growth tier).

Portland Brands

Featured Brand Bio

For makers looking for greater exposure, your Featured Brand Bio includes your logo, a slider of images, your brand story, and link back to your website or online shop. As well, this featured page showcases products you have in Portland Made’s online Shop and any related Journal posts you may have on our site.

Visitors can navigate to your Featured Bio from the Brand Gallery and, for those with a professional photo included in Featured Makers, from this gallery as well.

Maker Membership

Your News & Events shared in our Blog,
Newsletter, and Social Media

Broadcast your news, product releases, upcoming events, job openings and more, across Portland Made’s website and social media outlets. Share news content with Portland Made’s consumer audience and maker communities.

Portland maker news

Your Products in our online Shop

Showcase your goods in Portland Made’s online Shop. Visitors can see your product/s and description on the Shop page, and are directed to your personal website. Your product detail page is great for added SEO and as well directs visitors to your personal site.

Inclusion in Featured Makers

Add your maker photo to our Featured Makers gallery. The most prominent page in the Discovery menu, this gallery highlights you as a Portland maker, shows your business name when hovering on your photo, and clicks through to your Featured Bio page where visitors can get an in depth look at your business and visit your personal website.

Portland Made membership perks

Complimentary Business Consultation

Meet for a one on one business consultation to assess the health of your business and identify areas for improvement. 

Jim Hassert, Portland

Preferred Creator Market Vendor

We’ve teamed up with WeWork to produce Creator Market, a semi-annual event hosted in their beautiful westside location. All Growth members can apply first (no application fee), and if you get accepted you vend for free as well.

Portland Made market

 

Product Detail page

Show off your goods! This page is where consumers can see your goods in more detail. It includes a photo, description, and prominent link to your site where they can buy directly from you.

Portland Made goods