The idea of “formal” and “farm wear” in the same sentence may at first seem odd. But Hovden’s founder Ingvill Montgomery has successfully married a century- old Scandinavian farm shirt design with high quality fabrics to create clothing that is at once contemporary and timeless. The logo itself  – a similar combination of the modern with a nod to historical roots – is a circular graphic made up of nearly the same number of rectangles and squares as the shirts themselves.

Portland unique apparell

“Hovden” is the name of Montgomery’s family farm in Norway, where members of her family have lived for over a hundred years. She remembers her grandmother making the farm shirts, though the original fabrics were generally some sort of coarse cotton; sometimes burlap bags or other scraps that were available got repurposed into shirts.  Montgomery loves that she is able to preserve part of her heritage with “more refined” fabrics like natural linen, wool, and fine cotton.

The shirts are made in small batches and by hand, with an eye to fine craftsmanship and detail. Most are produced locally and some in Spain; Montgomery’s founding business partner was from Spain, and had personal connections to both suitable, affordable fabrics and small-shop craftspeople (“Fortunately my Spanish degree came in handy,” says Montgomery). When her business partner left and moved back to Spain, there was such a good working relationship in place with the Spanish producers that Montgomery decided to continue to have the wool shirts made there.  She is passionate about Portland’s maker movement however, and so the majority of her shirts are made in a small shop here.HOVDEN_RND2_02

Montgomery finds it challenging to try to keep up with marketing and traveling with a new baby in the family, but she also realizes that her work is a through-line connecting her heritage with her community and her family’s future generation, and she finds that satisfying.

Because of the small-batch production and higher price that necessarily comes with individually handmade garments, the Hovden shirt “doesn’t fit in everywhere” says Montgomery. But that’s okay. Her intent is to grow her business slowly and organically. As it turns out, the word is getting out there and people are finding her:

To her surprise and delight, eighty percent of her customers are from the Norwegian-American community – a special group of customers who want to acknowledge and celebrate their heritage. Shirts are purchased for personal use as well as for costume in Nordic festivals and period plays; A Monterey Bay theater company commissioned a group of shirts for a production in 2015

HOVDEN_31 (1)

Most recently, Montgomery just found out she has been invited to show her work at the summer 2016 runway show at Alley 33 – an annual showcase for Portland-made fashion.  She is thrilled to be included: “Who would have thought that these shirts are THAT cool? Portland, watch out!”

http://www.hovdenformalfarmwear.com

Portland Made Branding

More and more consumers are valuing independently made, locally sourced goods. Let customers know you are Portland Made by branding your website and product packaging.

 

Portland brands

GROWTH MEMBERSHIP

Designed for more established businesses who want their products seen and their story told, our Growth Membership offers the greatest online exposure, including products, related content, and links directing consumers back to your website. Showcase your products in our online Shop, include your photo in our Featured Maker Gallery, and add your logo to our Brand Gallery. Your Featured Bio tells your story, has a slider of your brand images, and highlights any related blog posts and products you may have on PortlandMade.com. Share your news, events, and product releases in our blog, newsletter and social media channels.

STARTUP MEMBERSHIP

Our Startup Membership includes a one on one session to check in about your business and get some free feedback to remove obstacles and/or develop your business. It includes your logo in our Brand Gallery, as well as your brand’s Bio Page, where others can see a brief overview of your business, and a link to your website, Etsy shop or Instagram account. Looking to show off your products or for added services? See our Growth Membership, and/or optional add-on services below.

IDEA MEMBERSHIP

It all starts with an idea. This stage of membership is designed for those who have an inkling for what they want to do, but may be hazy on the details. Maybe you want to connect with other makers, or you need product photos or a business consultation to help get you to the next level.

Brand Bio

When visitors click on your logo in the Brand Gallery they are taken to your Brand Bio page. This page includes your logo, a product photo, brand story, and link back to your website or shop page.

Portland maker Membership

Networking Events

Attend a number of maker-focused events designed to help you grow your network, build your business, and sell your goods. Members attend for free. Connect with amazing artisans and professionals, and keeping growing as an individual and business.

Portland Made Event

 

Access to Vetted Resources

Connect with talented professional service providers and subcontractors, offering the range of services small businesses need to thrive. Our online Resources page highlights those we recommend and trust.

Portland Made service providers and vendors

Inclusion in Brand Gallery

Add your logo to the collective’s Brand Gallery. Visitors can peruse brands by category, and click to see your Brand Bio page (for Startup tier), or Featured Bio page (Growth tier).

Portland Brands

Featured Brand Bio

For makers looking for greater exposure, your Featured Brand Bio includes your logo, a slider of images, your brand story, and link back to your website or online shop. As well, this featured page showcases products you have in Portland Made’s online Shop and any related Journal posts you may have on our site.

Visitors can navigate to your Featured Bio from the Brand Gallery and, for those with a professional photo included in Featured Makers, from this gallery as well.

Maker Membership

Your News & Events shared in our Blog,
Newsletter, and Social Media

Broadcast your news, product releases, upcoming events, job openings and more, across Portland Made’s website and social media outlets. Share news content with Portland Made’s consumer audience and maker communities.

Portland maker news

Your Products in our online Shop

Showcase your goods in Portland Made’s online Shop. Visitors can see your product/s and description on the Shop page, and are directed to your personal website. Your product detail page is great for added SEO and as well directs visitors to your personal site.

Inclusion in Featured Makers

Add your maker photo to our Featured Makers gallery. The most prominent page in the Discovery menu, this gallery highlights you as a Portland maker, shows your business name when hovering on your photo, and clicks through to your Featured Bio page where visitors can get an in depth look at your business and visit your personal website.

Portland Made membership perks

Complimentary Business Consultation

Meet for a one on one business consultation to assess the health of your business and identify areas for improvement. 

Jim Hassert, Portland

Preferred Market Vendor

We’ve teamed up with WeWork to produce Creator Market, a semi-annual event hosted in their beautiful westside location. All Growth members can apply first (no application fee), and IF you get accepted you vend for free as well. 

Portland Made market

 

Product Detail page

Show off your goods! This page is where consumers can see your goods in more detail. It includes a photo, description, and prominent link to your site where they can buy directly from you.

Portland Made goods