‘Quiet can speak volumes” says Shannon Holt about her ceramic forms, “If you take a moment to look, there is a lot of story in a quiet piece.” A designer and creative director by trade, she discovered that clay was a perfect medium to experiment with form and texture – a new way to investigate ideas and to get her hands satisfyingly dirty.


In 2013, she left her design office to explore ceramics full time at Oregon College of Arts and Crafts. After completing the yearlong program she rented a small studio space and continued to work intensely for over a year, making small batches of elegantly shaped vessels that reflect her personal aesthetic. Her desire is that they be appreciated first and foremost as aesthetic objects. “Most of my forms function as vessels or vases, but to me, their real strength is in simply being appealing design pieces.” says Holt.

Eso Esto – “that-this” in Spanish – suggests the small-scale design enquiries that Holt undertakes with her work, and reflects the humbleness of the materials she uses: “Raw materials transforming into something sophisticated and beautiful is rather magical.” It is this transformation, accomplished by hand, that appeals to Holt.



Though the designs are deliberately spare, they are not speedily produced; Holt hopes that the people who see her work will appreciate that each piece is actually quite time-intensive, meticulous in line, yet rich in texture and detail. A “high touch product,” that is best experienced in person (she sells her work mostly through a few specialty retail shops, and also on her online site).

One thing that Holt is committed to in her work, is to keep the batches small; explore and refine one form, then move on to discover the next one that captures her imagination. While she appreciates the amount of grit and hard work required for larger production work, she simply knows that it isn’t her style of working. “The most important question is ‘what is the path that feels right?’”

Looking forward, Holt is eager to introduce collaborative thought into her ceramic work, connecting with metal smiths, woodworkers and glassblowers. Her long-term goals are to keep discovering and refining forms and techniques; grow the business slowly and sustainably, and build her brand via consistent quality of work.

“Where I’m at now is the perfect place,” Holt says, “Eso Esto is so rich with potential.”

Portland Made Branding

More and more consumers are valuing independently made, locally sourced goods. Let customers know you are Portland Made by branding your website and product packaging.


Portland brands


Designed for more established businesses who want their products seen and their story told, our Growth Membership offers the greatest online exposure, including products, related content, and links directing consumers back to your website. Showcase your products in our online Shop, include your photo in our Featured Maker Gallery, and add your logo to our Brand Gallery. Your Featured Bio tells your story, has a slider of your brand images, and highlights any related blog posts and products you may have on PortlandMade.com. Share your news, events, and product releases in our blog, newsletter and social media channels.


Our Startup Membership includes a one on one session to check in about your business and get some free feedback to remove obstacles and/or develop your business. It includes your logo in our Brand Gallery, as well as your brand’s Bio Page, where others can see a brief overview of your business, and a link to your website, Etsy shop or Instagram account. Looking to show off your products or for added services? See our Growth Membership, and/or optional add-on services.


It all starts with an idea. This stage of membership is designed for those who have an inkling for what they want to do, but may be hazy on the details. Maybe you want to connect with other makers, or you need product photos or a business consultation to help get you to the next level.

Brand Bio

When visitors click on your logo in the Brand Gallery they are taken to your Brand Bio page. This page includes your logo, a product photo, brand story, and link back to your website or shop page.

Portland maker Membership

Maker Meetup

This monthly, one-of-a kind networking event is FREE for members; $15 for non-members. Crafted to be the most useful hour and half a maker can spend on their business each month, this event aims to: expose makers to new workshops, connect makers with each other, and learn from experts.

portland maker events


Access to Vetted Resources

Connect with talented professional service providers and subcontractors, offering the range of services small businesses need to thrive. Our online Resources page highlights those we recommend and trust.

Portland Made service providers and vendors

Inclusion in Brand Gallery

Add your logo to the collective’s Brand Gallery. Visitors can peruse brands by category, and click to see your Brand Bio page (for Startup tier), or Featured Bio page (Growth tier).

Portland Brands

Featured Brand Bio

For makers looking for greater exposure, your Featured Brand Bio includes your logo, a slider of images, your brand story, and link back to your website or online shop. As well, this featured page showcases products you have in Portland Made’s online Shop and any related Journal posts you may have on our site.

Visitors can navigate to your Featured Bio from the Brand Gallery and, for those with a professional photo included in Featured Makers, from this gallery as well.

Maker Membership

Your News & Events shared in our Blog,
Newsletter, and Social Media

Broadcast your news, product releases, upcoming events, job openings and more, across Portland Made’s website and social media outlets. Share news content with Portland Made’s consumer audience and maker communities.

Portland maker news

Your Products in our online Shop

Showcase your goods in Portland Made’s online Shop. Visitors can see your product/s and description on the Shop page, and are directed to your personal website. Your product detail page is great for added SEO and as well directs visitors to your personal site.

Inclusion in Featured Makers

Add your maker photo to our Featured Makers gallery. The most prominent page in the Discovery menu, this gallery highlights you as a Portland maker, shows your business name when hovering on your photo, and clicks through to your Featured Bio page where visitors can get an in depth look at your business and visit your personal website.

Portland Made membership perks

Complimentary Business Consultation

Meet for a one on one business consultation to assess the health of your business and identify areas for improvement. 

Jim Hassert, Portland

Preferred Creator Market Vendor

We’ve teamed up with WeWork to produce Creator Market, a semi-annual event hosted in their beautiful westside location. All Growth members can apply first (no application fee), and if you get accepted you vend for free as well.

Portland Made market


Product Detail page

Show off your goods! This page is where consumers can see your goods in more detail. It includes a photo, description, and prominent link to your site where they can buy directly from you.

Portland Made goods