For the final Maker Meetup of the year, Portland Made and hosts LR Design Co. welcomed Ciara Pressler of Pregame, who gave attendees a small sample of her DIYPR: Publicity Bootcamp.

Pressler established Pregame after spending over a decade working in marketing and PR on the East Coast; her intention was to create solutions for DIYers and small businesses “in the middle” of the PR game: Most makers, it turns out, are not naturals at PR and marketing, and they usually don’t have the resources to spend unlimited money on outsourced services.

pregame, ciara pressler
portland maker

Savvy business owner that she is, Pressler didn’t give away too much (for that, you’ll have to sign up for the ten-hour course), but she did impart a few tips to achieve your PR goals:

    • Know what your goals are.
      If you’re looking to increase exposure for your brand, you’ll need a different approach than if you’re hoping to increase sales, and it’s important to be honest and clear about that before you enlist the help of PR professionals.
    • Know your inventory.
      Through there is some truth to the idea that scarcity increases the appeal of a product, you have to know how to play that game for it to work in your favor.
    • Make your own content.
      This is a big one: Over the last twenty years or so, the news industry has changed dramatically, with journalists becoming an endangered species, overworked and underpaid. So, any work you can do to lessen the load is much appreciated and will likely get you quicker and more affirmative responses. You don’t have to be a great writer, Pressler says; you just need to know a publication’s style. Better yet, provide some photographs (with the proper permissions, of course).
    • Don’t be lazy.
      Don’t send mass pitch emails—send them  individually. And before you send those emails, make sure you know what recipients cover.
business events,
portland makers

Pressler had to run after her presentation (to another PR event, naturally), but she left behind business cards and encouraged the audience to reach out with their questions. Left in the capable hands of MC Lemay and Allie Rivenbark, owners of LR Design, the two told us about their furniture company that utilizes reclaimed materials to create both custom and commercial pieces.

Pregame, Portland Made
LR Design Co
LR Design Co,

Lemay’s welding space served as a backdrop during Pressler’s presentation, and the couple led us through their space, which they share with Panoply, another Portland Made brand. When asked about the reclaimed wood taking up the majority of their headquarters, Rivenbark stated, without pausing, that she knew exactly where each piece came from. 

As with all of our makers, the passion and drive was evident when Lemay and Rivenbark spoke about their work. And their warmth and generosity with their space, along with the frequent greetings from shop dog Ella, made for the perfect ending to the 2018 cycle of Maker Meetups.

portland made maker event

Maker Meetups will be back in January—stay tuned for details soon, and don’t forget to come see us at the second annual Creator Market on December 6.

portland meetup artists

Written by: Katey Trnka  //  Photography: Sarah Toor


Keep an eye out for more Portland Made events.



Host: LR Design Co

Speaker: Ciara Pressler, Pregame
Sponsor: MadeHere PDX

Portland Made Branding

More and more consumers are valuing independently made, locally sourced goods. Let customers know you are Portland Made by branding your website and product packaging.


Portland brands


Designed for more established businesses who want their products seen and their story told, our Growth Membership offers the greatest online exposure, including products, related content, and links directing consumers back to your website. Showcase your products in our online Shop, include your photo in our Featured Maker Gallery, and add your logo to our Brand Gallery. Your Featured Bio tells your story, has a slider of your brand images, and highlights any related blog posts and products you may have on Share your news, events, and product releases in our blog, newsletter and social media channels.


Our Startup Membership includes a one on one session to check in about your business and get some free feedback to remove obstacles and/or develop your business. It includes your logo in our Brand Gallery, as well as your brand’s Bio Page, where others can see a brief overview of your business, and a link to your website, Etsy shop or Instagram account. Looking to show off your products or for added services? See our Growth Membership, and/or optional add-on services.


It all starts with an idea. This stage of membership is designed for those who have an inkling for what they want to do, but may be hazy on the details. Maybe you want to connect with other makers, or you need product photos or a business consultation to help get you to the next level.

Brand Bio

When visitors click on your logo in the Brand Gallery they are taken to your Brand Bio page. This page includes your logo, a product photo, brand story, and link back to your website or shop page.

Portland maker Membership

Maker Meetup

This monthly, one-of-a kind networking event is FREE for members; $15 for non-members. Crafted to be the most useful hour and half a maker can spend on their business each month, this event aims to: expose makers to new workshops, connect makers with each other, and learn from experts.

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Access to Vetted Resources

Connect with talented professional service providers and subcontractors, offering the range of services small businesses need to thrive. Our online Resources page highlights those we recommend and trust.

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Inclusion in Brand Gallery

Add your logo to the collective’s Brand Gallery. Visitors can peruse brands by category, and click to see your Brand Bio page (for Startup tier), or Featured Bio page (Growth tier).

Portland Brands

Featured Brand Bio

For makers looking for greater exposure, your Featured Brand Bio includes your logo, a slider of images, your brand story, and link back to your website or online shop. As well, this featured page showcases products you have in Portland Made’s online Shop and any related Journal posts you may have on our site.

Visitors can navigate to your Featured Bio from the Brand Gallery and, for those with a professional photo included in Featured Makers, from this gallery as well.

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Your News & Events shared in our Blog,
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Broadcast your news, product releases, upcoming events, job openings and more, across Portland Made’s website and social media outlets. Share news content with Portland Made’s consumer audience and maker communities.

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Your Products in our online Shop

Showcase your goods in Portland Made’s online Shop. Visitors can see your product/s and description on the Shop page, and are directed to your personal website. Your product detail page is great for added SEO and as well directs visitors to your personal site.

Inclusion in Featured Makers

Add your maker photo to our Featured Makers gallery. The most prominent page in the Discovery menu, this gallery highlights you as a Portland maker, shows your business name when hovering on your photo, and clicks through to your Featured Bio page where visitors can get an in depth look at your business and visit your personal website.

Portland Made membership perks

Complimentary Business Consultation

Meet for a one on one business consultation to assess the health of your business and identify areas for improvement. 

Jim Hassert, Portland

Preferred Creator Market Vendor

We’ve teamed up with WeWork to produce Creator Market, a semi-annual event hosted in their beautiful westside location. All Growth members can apply first (no application fee), and if you get accepted you vend for free as well.

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Product Detail page

Show off your goods! This page is where consumers can see your goods in more detail. It includes a photo, description, and prominent link to your site where they can buy directly from you.

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