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The Anatomy of a Campaign - Facebook & Instagram Ads

  • ADX 417 Southeast 11th Avenue Portland, OR, 97214 United States (map)

At this month’s Maker Meetup, we’ll break down how to launch an effective ad campaign on social media.

Do you ever wonder about whether you should take the opportunity to advertise your brand online? Ever felt like paying for sponsored posts on social media wouldn’t result in new customers?

Paid social media expert and founder of SpringHill Digital, Naira Perez, has dedicated her career to helping businesses big and small learn how to spend wisely and get results. From planning your campaign, to targeting your audience, and being prepared for the follow up with your potential customers, Naira will help us identify what we want to achieve from paid social media, and how we can get there. 

The evening’s content will include:

  • Complimentary drinks and snacks

  • Networking with other makers

  • Review of best practices

  • How to plan a campaign

  • Get into the platform: Make one ad in real time

  • Resource sharing


This event is FREE for Portland Made members, and $15 general admission.


Our Hosts

Located at 417 SE 11th Ave, Portland, OR 97214

Located at 417 SE 11th Ave, Portland, OR 97214

Our Speaker


Naira Perez of Springhill Digital has over 20 years of marketing experience. Her expertise is in developing digital marketing strategies and identifying customer patterns and behaviors on and offline, optimizing ROI through efficiencies and qualified leads, better processes, and effective planning/execution. From paid media, pay-per-click, social media, content management in social channels, engine optimization, integrated campaign design and new platform initiatives — she does it all — but her speciality is in paid advertising.

Special Thanks

Sponsor: MadeHere PDX

Sponsor: Pro Photo Supply

Food & Beverage Sponsors: Rev Nat’s Cider

Speaker: Naira Perez

Host: ADX