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Improve Online Conversions

  • betsy & iya 1777 NW 24th Ave. Portland, OR 97210 USA (map)

If you’re uncertain about how to improve website sales, you’re not alone. That’s why we’re spending our next Maker Meetup with conversion expert, Jon MacDonald.

Join us at betsy & iya Tuesday, April 23, where MacDonald will use data to evaluate an existing ecommerce website. We’ll take a look at common ecommerce conversion roadblocks often found on home pages, product pages, and more, and get to the root of why ecommerce conversions suffer.

This evening’s content will include:

  • Complimentary drinks and snacks

  • Networking with other entrepreneurs and makers

  • Breaking down existing websites

  • Introduction to Conversion Rate Optimization (CRO)

  • Data sources you should be tracking to improve your own conversion rate

  • Live teardown

  • Q&A


This event is FREE for Portland Made members, and $15 general admission.

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Our Hosts

Our Speaker


Jon MacDonald founded The Good with a mission is to remove all the bad ecommerce experiences from the web, until only the good remain. Advising brands such as Nike, Xerox, Adobe, The Economist and more on how to drive sales and ensure proper revenue realization from their ecommerce and lead conversion efforts, Jon knows how to get visitors to convert. For more info visit

Special Thanks

Sponsor: MadeHere PDX

Host: betsy & iya

Speaker: Jon MacDonald, The Good

Earlier Event: April 18
30 Seconds, Go!
Later Event: May 14
Protecting Your IP