For a long, long time, whether you were at a cookout, restaurant or grocery store, mustard was the yellow stuff and ketchup was the red stuff; a small handful of brands and labels recognizable since childhood. Period. Mustard was the first to break out, and there has been an ever-growing array of flavors and additions available, forever elevating the yellow stuff to a whole new world of taste. But for a while ketchup remained just the red stuff. This fact hit the right nerve one day in 2012 for three friends enrolled in a class called New Venture Planning, at University of Oregon’s MBA program. They were sitting in a favorite Eugene campus bar, discussing what they might want to do for their class project, but also bemoaning the fact that the delicious basket of tater tots they were sharing was being ruined by “lousy ketchup. ”Classic300_large

Jessica Zutz Hilbert, one of the three friends, remembers the moment. “We thought, we could do better.” And so their project idea was born.  Wanting to salvage a basket of tater tots lead to the creation of Red Duck Foods.  Oh, and where did the name come from? Red refers to the color of ketchup; the duck, the namesake of the school’s sports teams (“Go Ducks!”). Hilbert says they went beyond the business plan and project details required, and came to class for their final presentation with samples of the actual product (because “we were going for the A”). It was a big hit with their classmates and the questions they received weren’t about development of product after graduation, “it was more like ‘are you going to drop out of school now to do this?’” In the spring of 2013, a successful Kickstarter campaign – with a rocking 600 initial backers – enabled them to launch what became their three signature ketchup flavors: Classic, Spicy, and Curry.  It didn’t take long for their product to catch on.

“When people try it, they get it,” says Hilbert. She says it’s the essential tomato taste that has been missing all those years from the-red-stuff ketchup. In addition, theirs is uniquely organic. By early 2015, they relocated their entire operation to Portland, in order to be able to scale up their production to meet the ever-increasing demand. Red Duck ketchups are now in more than 350 stores; mostly along the west coast, but also in the Dean & DeLuca chain, which includes stores in Manhattan. “Our friends in New York can get their Red Duck ketchup fix, now.” Hilbert and her cohorts believe one of the best parts about being in Portland is the sense of community, especially around food. June 5th is National Ketchup Day (who knew?), and to celebrate, they approached Coalition Brewing with the idea of making a beer with ketchup for the occasion. They, of course, took them samples of ketchup, and the brewers were won over. An entire beer/ketchup event took place that included music, food from other local purveyors and not one but two different brews – one made with the spicy ketchup, one with the curry. Their goal? “Ketchup Domination,” says Hilbert with a laugh.  “Now you can put ketchup on everything and people won’t look down on you.” *photos from

Portland Made Branding

More and more consumers are valuing independently made, locally sourced goods. Let customers know you are Portland Made by branding your website and product packaging.


Portland brands


Designed for more established businesses who want their products seen and their story told, our Growth Membership offers the greatest online exposure, including products, related content, and links directing consumers back to your website. Showcase your products in our online Shop, include your photo in our Featured Maker Gallery, and add your logo to our Brand Gallery. Your Featured Bio tells your story, has a slider of your brand images, and highlights any related blog posts and products you may have on Share your news, events, and product releases in our blog, newsletter and social media channels.


Our Startup Membership includes a one on one session to check in about your business and get some free feedback to remove obstacles and/or develop your business. It includes your logo in our Brand Gallery, as well as your brand’s Bio Page, where others can see a brief overview of your business, and a link to your website, Etsy shop or Instagram account. Looking to show off your products or for added services? See our Growth Membership, and/or optional add-on services.


It all starts with an idea. This stage of membership is designed for those who have an inkling for what they want to do, but may be hazy on the details. Maybe you want to connect with other makers, or you need product photos or a business consultation to help get you to the next level.

Brand Bio

When visitors click on your logo in the Brand Gallery they are taken to your Brand Bio page. This page includes your logo, a product photo, brand story, and link back to your website or shop page.

Portland maker Membership

Maker Meetup

This monthly, one-of-a kind networking event is FREE for members; $15 for non-members. Crafted to be the most useful hour and half a maker can spend on their business each month, this event aims to: expose makers to new workshops, connect makers with each other, and learn from experts.

portland maker events


Access to Vetted Resources

Connect with talented professional service providers and subcontractors, offering the range of services small businesses need to thrive. Our online Resources page highlights those we recommend and trust.

Portland Made service providers and vendors

Inclusion in Brand Gallery

Add your logo to the collective’s Brand Gallery. Visitors can peruse brands by category, and click to see your Brand Bio page (for Startup tier), or Featured Bio page (Growth tier).

Portland Brands

Featured Brand Bio

For makers looking for greater exposure, your Featured Brand Bio includes your logo, a slider of images, your brand story, and link back to your website or online shop. As well, this featured page showcases products you have in Portland Made’s online Shop and any related Journal posts you may have on our site.

Visitors can navigate to your Featured Bio from the Brand Gallery and, for those with a professional photo included in Featured Makers, from this gallery as well.

Maker Membership

Your News & Events shared in our Blog,
Newsletter, and Social Media

Broadcast your news, product releases, upcoming events, job openings and more, across Portland Made’s website and social media outlets. Share news content with Portland Made’s consumer audience and maker communities.

Portland maker news

Your Products in our online Shop

Showcase your goods in Portland Made’s online Shop. Visitors can see your product/s and description on the Shop page, and are directed to your personal website. Your product detail page is great for added SEO and as well directs visitors to your personal site.

Inclusion in Featured Makers

Add your maker photo to our Featured Makers gallery. The most prominent page in the Discovery menu, this gallery highlights you as a Portland maker, shows your business name when hovering on your photo, and clicks through to your Featured Bio page where visitors can get an in depth look at your business and visit your personal website.

Portland Made membership perks

Complimentary Business Consultation

Meet for a one on one business consultation to assess the health of your business and identify areas for improvement. 

Jim Hassert, Portland

Preferred Creator Market Vendor

We’ve teamed up with WeWork to produce Creator Market, a semi-annual event hosted in their beautiful westside location. All Growth members can apply first (no application fee), and if you get accepted you vend for free as well.

Portland Made market


Product Detail page

Show off your goods! This page is where consumers can see your goods in more detail. It includes a photo, description, and prominent link to your site where they can buy directly from you.

Portland Made goods